Green Wombat provides cutting edge graphical web design expertise through partnerships with digital agencies. This allows for the creation of fantastic looking interactive web sites backed up by proven enterprise applications.
Graphic designers are the opposite,and are concerned with the user experience and making an application that looks good and that fits with the customer's brand.
When graphic designers are required to do application develpment, it often results in great looking applications that are very difficult to maintain and have issues with scalability.
Using the Green Wombat and digital agency partnerships results in applications that look better with great usablity, whilst retaining the robustness of a well designed application.
Case Study: ESPN SoccerNet
Graphic designers shouldn't do application development. Application developers shouldn't do graphic design. Unfortunately this happens all to often.
Application Developers tend to have separate objectives to graphic designers.They are concerned with producing applications that can be easily maintained and extended, are scaleable, performant and have encapsulated business logic.They tend to be less concerned with the look, feel and user experience.
When application developers are required to do graphical user interface design it often results in an awful, clunky user experience (which has been the direct cause of the failure of many projects in the past).